Misha started in communications as a volunteer for a Black-led grassroots campaign in Oakland, California, working to transform the local education system. As the sole communications lead, she experienced both the isolation and the weight of that role—navigating limited resources while fighting to protect the organization's voice and integrity. That early work shaped her core belief: communications must be grounded in trust, community insight, and long-term relationships—not just visibility.

At Advancement Project, a national racial justice organization, Misha saw how many movement groups carried powerful stories but lacked the communications infrastructure to make those stories visible at scale. Later, as Director of Public Relations at Howard University, she led the communications for a digital advocacy campaign that helped save Howard University Hospital—coordinating a citywide mobilization that influenced decision-makers and preserved a critical community institution. As graduate assistant to Stacey Abrams during her tenure as the inaugural Ronald W. Walters Chair for Race and Black Politics, Misha supported the development and promotion of public programming during a pivotal political moment.

Throughout her career, Misha has built communications strategies for organizations, scholars, and coalitions—developing campaigns, training spokespeople, and creating the systems that help leaders sustain momentum over time.

She founded Mancala Collective to address the gaps she witnessed throughout her career: the need for culturally aligned communications, trust in community expertise, and sustainable capacity for organizations doing transformative work. The name comes from an ancient strategy game with deep roots in African culture. The game is about thinking several moves ahead, distributing resources strategically, and building toward long-term wins—principles that guide how Misha approaches communications for movements.

She believes communications isn't just messaging—it's infrastructure for influence, connection, and lasting change. When leaders can clearly articulate their vision and values, they're better positioned to shape narratives, mobilize communities, and build the future they're working toward.